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Start your fine wine
investment journey in 2024

Build an expertly-curated portfolio of fine wine, managed for you from sourcing to sale. 

Backed by alumni from

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The world has changed. It's time wine investing changed with it.

Fine wine is a fascinating asset class, but investing in wine has remained opaque, expensive and inaccessible. WineFi makes it easy to gain diversified exposure to the wine market, without the cost of using a traditional broker.

Invest in expertly-curated collections of fine wine

Gain exposure to diversified collections of investment-grade wine, sourced and managed by experts.

Wine Shop

We take care of all the admin for you

We transport, store and insure your assets, and report on their performance over time.

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You receive the profits when the assets are sold

When the time is right to maximise returns, we sell the assets and distribute the proceeds.

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Investing in fine wine made accessible

WineFi curates collections of blue chip wines, and manages them for you from sourcing to sale.

Why invest in wine?

Gain instant access to investment-grade wine, an expert management team, in-depth analysis and a community of wine investors from around the world.

Advised by Experts

Our investment committee represents some of the best known names in the wine trade

James Fletcher

James Fletcher

Professional Wine Investor

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Simon Thorpe MW

Master of Wine

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Alun Griffiths MW

Master of Wine

Frequently Asked Questions

  • What is WineFi?
    WineFi provides solutions for investors seeking exposure to fine wine as an asset class.
  • How do you choose the underlying assets?
    We select the assets contained within our collections based on their potential to appreciate, factoring in many different data points including critic scores, ageability, vintage, market trends and price history.
  • How does WineFi make money?
    We charge a flat sourcing fee of 10% that also covers the management, storage and insurance of the wines for five years. If the wines are held for longer than that, additional storage and insurance fees are deducted "at cost" from the sales price of the assets.
  • Where do you store the assets?
    We securely store the assets 'in-bond' within a UK government approved, temperature-controlled warehouse.
  • What investment solutions do you offer?
    We build private collections of investment-grade wine for individual investors who are looking to own the wine outright, and offer a full managed service from sourcing to sale. We also offer additional solutions to accredited investors.
  • Can I drink the wine?
    If you are building a private collection, then you are free to request a delivery at any time. If you are invested alongside other investors, you cannot unilaterally choose to remove the wines from bond for personal consumption.
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